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Got An Internet Business? Here Are Some Reasons Why You Should Sell On Amazon
Do you sell on amazon? If you have a business online and you are not selling on amazon, you may be missing out on some considerable online sales. Understanding how to sell on amazon is another advantage if you hope to grow your business. And here are the reasons why you should seriously consider Amazon.
First and foremost there are lots of people who are happy to search within Amazon for most of their online shopping needs. You can imagine that if they buy something as random as vacuum cleaner bags there, well, there can't be much that they feel the need to delve further onto the web for.
At the end of the day, I suppose people believe in Amazon and feel comfortable buying from them and via them. This is a huge plus for small retailers on the web, where trust toward strangers is in short supply .
Amazon gets the transaction and I pay a commission of 15%: simple. This makes it very easy to transact, as the costs are finite and related directly to how much you sell. OK, there's also a monthly fee of 25 pounds, however this is much more predictable than other 'channels' where you pay for exposure, of one form or another, with no guarantee of how many sales will result. This applies to pay-per-click, online banner type ads, print advertising and also general PR initiatives in the real world. You can spend a fortune on all of those channels and never sell a thing.
One more nice thing about Amazon (as opposed to eBay this time) is that the monthly fee lets you list as many items as you want. There is no fee to list each item and you pay nothing more until something sells. This would make Amazon a useful test market for products you are not sure would sell online or not. It is possible to list them free of charge and if they don't sell it has not cost you anything.
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