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Online Business Opportunity Lead Strategies - What They Will Certainly Not Inform You
Business opportunity lead brokers don't always tell you the entire story. They usually don't explain where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.
Regrettably, these three factors are critical to judging the quality of a business opportunity lead.
Firstly, let's consider the source of traffic.
To make this easy, let's take an illustration from the real-world: billboard promotion.
Most people have had the experience, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're a web marketing junkie like me, the latest training audio on CD,) when all of a sudden a sign on the side of the road catches your eye.
Besides the exact billboard, and the ad placed on it, can you guess the single biggest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard ad on the main commuter route leading into the city and you'll generate a totally different business opportunity lead.
This is also true online. Is your business opportunity lead broker putting their advert on rural country roads (some crappy celebrity gossip website,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the ad promise the business opportunity lead? What is their requirement? They responded to the advertisement for a purpose, and while your broker may be telling you that they're interested in an internet business, that's not always the case.
Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was clear to me that none of the leads I purchased were seriously interested in setting up an online business. In reality, they had been responding to an advertisement offering them an opportunity to win a free computer.
Therefore, the offer is critical and can't be overlooked. It helps make the difference between a business opportunity lead which is enthusiastic, even thrilled, to talk about your opportunity versus wasted money.
Lastly, knowing how often the business opportunity lead has (and ever will be) sold is critical.
In actual fact, your typical online business opportunity lead is not willing to whip out their credit card and sign up for an opportunity right away. Instead, they're curious investigating carefully dipping their toe in the water and doing their research.
The point is, it often takes time -- a lot of time -- for an individual to decide to sign up for a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Recently, I had someone work with my team who had been on my mailing list, receiving periodic emails from me, for over eight months. Thus, don't let an agent say, "This lead is yours, exclusively, for the first 30 days."
Then what? They get swamped by my competition. No thank you.
So what's the answer?
Honestly, I stopped buying leads altogether. After wasting literally lots of money buying every type of business opportunity lead around -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, making your own leads is best. You control the source of traffic, you handle the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're willing to join your business opportunity.
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