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The Benefit Of Having Free Download To Establish Your Mailing List
A mailing list is your lifeblood of your online business. If you had a targeted list of potential customers to connect each time you have a fresh product, you will be able to save a lot of energy by marketing it to your existing list of targeted clients.
You can possibly build up a targeted list of clients that are interested in your product or service by offering a relevant download on your website. You can take Apple for example. When you download the free iTunes and Quicktime application from their web site, they will ask you to fill in an optional name and email form so they can send you offers on songs that you can purchase.
In fact, you do not need to provide such a "heavyweight" download such as a full-feature software like apple itunes. You could attract prospects equally well with some quality free offerings such as a simple report, a free wallpaper, etc. The important thing is that your download offers enough value for the visitor to be willing to give away his/her own email address to get it.
But yet, slapping together a basic download and putting a link on your website won't be adequate to attract qualified prospects. You will have to do some homework in order for your lead-generating system to give results for you.
First of all, you must put your download form certainly on your website. Preferably, commit a page to it and link to that page from every other page of your website. That way, there is no way your website visitors cannot discover the download page, and when they do, you'll get some of them transformed into your clients!
Also, you need to put a little effort into marketing your download. Explain and elaborate on the values of the download, and why your website visitors should download it. You might think why would anyone want to pass on a free sample, but most of your visitors would be too lazy to use the effort to download it simply because most of their downloads just sit on the hard disk collecting virtual dust. It is important to show your visitors why they should download your freebie.
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